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淮阴翻译语法规则

英语广告是一种独特的语言形式,它遵循正规的英语语法规则,但是仍有许多独特的处理方式。在用词方面,英语广告可以说是兼收并蓄,不拘一格,绚丽多姿。

1)在政府颁发公文、学校招生等的广告中,用词极为严肃正统。

例 1 Our present Principal/Chief Executive has reached retirement age and the governing board wants to make the crucial appointment of his replacement in 1994. If you are a highly qualified and experienced individual and you think you have the vision, energy and enthusiasm to lead the college into the next century, please write for further information and post particulars to xxxxx.

2)在许多情况下,广告为了产生一种幽默和诙谐的效果,故意使用一些不正式的语言。

例 1 Each transfer weight advantage and power into real, all round performance at prices we know won't freak you out.

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